Research

We ask the questions nobody has bothered to ask.

Keno Sonic Interactive runs original, free-to-cite research into how South African trades and small businesses actually win work. Every figure is published in full, with the methodology and sample size alongside it.

Fieldwork open2026
The State of Trade Marketing in South Africa 2026.
The first national survey of how South African tradesmen actually win work: what they spend, what they charge for, how fast they reply, and what it costs them when they do not.
https://www.kenosonic.co.za/research/state-of-trade-marketing-2026

We ask the questions nobody has bothered to ask.

The State of Trade Marketing in South Africa 2026.