Turn your ad spend into real, trackable revenue.
GOOGLE ADSExpert Google Ads (PPC) management. We structure, optimise, and scale your pay-per-click campaigns so every rand spent is working toward high-intent local customers, not wasted on irrelevant clicks.
The problem
Most SMEs run Google Ads themselves or hand them to a generalist who 'does a bit of everything'. The result: broad match keywords, no negative lists, no conversion tracking, and a monthly bill with nothing to show for it.
The result
We don't report on impressions: we report on cost-per-lead and revenue. Within 90 days, most clients see a meaningful reduction in wasted spend and an increase in qualified enquiries.
What's included
Everything you need. Nothing you don't.
Keyword Research & Search Intent Mapping
We identify the exact search terms your potential customers use when they're ready to buy, mapped to the right campaign and ad group. High-intent keywords get the budget; low-intent ones get blocked.
Campaign Architecture & Ad Group Structure
Well-structured campaigns are the difference between profitable Google Ads and expensive noise. We build tightly themed ad groups with relevant keywords and ads: the structure that Quality Scores reward.
Ad Copy & Asset Optimisation
We write multiple headline and description variations, testing different angles and calls to action. Google's Responsive Search Ads format is used to let the algorithm serve the highest-performing combinations.
Bid Strategy & Budget Allocation
We select and configure the right bid strategy for your goal: maximising leads, driving a target cost-per-acquisition, or building impression share in a competitive market.
Conversion Tracking Setup
We track every meaningful action (phone calls, form submissions, purchases, and bookings) using Google Tag Manager. This data drives every optimisation decision and proves the ROI of your spend.
Remarketing Campaigns
We create campaigns that re-engage people who visited your website but didn't convert. These warm audiences convert at significantly higher rates and lower costs than cold traffic campaigns.
Negative Keyword Management
A negative keyword list is what stops your ads from appearing on irrelevant searches. We build and maintain this list continuously: it's one of the fastest ways to cut wasted spend.
Monthly Plain-Language Report
A monthly report covering your key metrics (impressions, clicks, cost-per-click, conversions, and cost-per-lead), written in plain English with a clear explanation of what changed and what we're doing about it.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Google Ads Management.
How much should I budget for Google Ads?+
We recommend a minimum of R5,000/month in ad spend for Google Search campaigns. Below that threshold, the algorithm doesn't have enough data to optimise effectively. We'll give you a realistic estimate for your specific market before you commit.
How long does it take to see results from Google Ads?+
Search campaigns can generate enquiries within days of launch. The first 30–60 days are a learning phase: we gather performance data, refine keywords, and tighten targeting. Most campaigns reach peak efficiency between months two and three.
Do you manage campaigns on an ongoing basis or just set them up?+
We manage campaigns on an ongoing monthly basis. Google Ads requires continuous optimisation: bid adjustments, negative keyword additions, ad copy testing, and audience refinement. A campaign left untouched deteriorates quickly.
What's the difference between search and display advertising?+
Search ads appear when someone types a relevant term into Google (high intent, lower volume). Display ads appear on websites across the internet (lower intent, but great for brand awareness and remarketing). We'll recommend the right mix for your goals.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.