Reach the audience your organic posts never will.
SOCIAL ADSData-driven social media ad campaigns across Meta (Facebook & Instagram) and beyond. We generate leads, build brand awareness, and ensure your business shows up professionally to your exact target audience.
The problem
Boosting posts is not a strategy. Without proper audience segmentation, creative testing, and conversion tracking, social ad spend disappears into the void with no measurable outcome.
The result
Social ads that look professional, reach the right people, and drive measurable leads, not just likes. We track every rand back to an enquiry or sale.
What's included
Everything you need. Nothing you don't.
Meta Business Suite & Pixel Setup
We configure your Meta Business Suite, install and verify the Facebook Pixel on your website, and set up conversion events: the technical foundation that makes targeting and optimisation possible.
Audience Research & Custom Audience Building
We research your ideal customer's demographics, interests, and behaviours to build precise targeting profiles. Custom audiences from your existing website visitors and customer lists are layered in to extend your reach.
Ad Creative Design
We design static image ads, carousel formats, and video creative briefs, all sized and formatted for the placements where they'll appear. Creative is tested systematically to find what resonates with your audience.
A/B Testing of Audiences & Creatives
We run structured A/B tests across audiences, ad formats, and creative angles to identify what drives the lowest cost-per-lead. Winning variants get scaled; underperformers are cut quickly.
Meta Lead Generation Forms
For businesses focused on enquiry volume, we build native Meta lead forms that pre-fill with user data, dramatically reducing friction and increasing form completion rates compared to sending traffic to a landing page.
Retargeting Campaigns for Warm Audiences
We build campaigns specifically targeting people who've already visited your website, engaged with your content, or watched your videos. These warm audiences convert at higher rates and lower cost than cold traffic.
Lookalike Audience Development
Using your existing customer data, we build lookalike audiences: people who share characteristics with your best customers. This scales your reach while maintaining targeting precision.
Monthly Report with Actionable Insights
A monthly report in plain language: what we spent, how many leads it generated, the cost per lead, and exactly what we're changing next month to improve performance.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Social Media Advertising.
Should I run Facebook Ads or Google Ads for my business?+
It depends on your goal. Google Ads captures demand (people actively searching for what you sell). Meta Ads creates demand (reaching people who match your customer profile even if they're not actively searching). For most businesses, a combination works best, but we'll recommend the right starting point for your budget and objectives.
How much ad spend do I need for Meta advertising?+
A minimum of R3,000–5,000/month in ad spend gives Meta's algorithm enough data to optimise effectively. Below that, the learning phase takes too long and performance is inconsistent. Our management fee is separate.
Can you create the ad images and videos for me?+
We design static and carousel ad creatives and provide detailed video briefs. For video production, we work with trusted videographers in our network or can direct video shoots you organise. Everything is on-brand and tested before scaling.
Do Meta Ads work for B2B businesses?+
Yes, particularly for lead generation. LinkedIn is often cited for B2B, but Meta's targeting capabilities and lower cost-per-click make it highly effective for reaching South African business decision-makers. We've generated strong B2B results across several industries.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.