Your brand on Johannesburg's digital screens : targeted by location, time of day, and audience.
Digital out-of-home advertising : the screens at petrol station forecourts, shopping centre atria, highway routes, and building facades : is now accessible to Gauteng SMEs through programmatic buying. No minimum six-week flight, no single-site commitment.
Overview
What Digital Billboards involves, and why it works.
Digital out-of-home advertising across Gauteng has been part of the South African media landscape for over a decade. What has changed is how it is bought. Programmatic DOOH changes the equation: the same inventory, bought through a DSP in smaller increments, with targeting precision that traditional site bookings cannot offer.
The problem
DOOH advertising has historically required a large-brand budget and a direct booking with major OOH media owners. Programmatic DOOH has changed this: smaller budgets can now access these screens through a DSP, with targeting precision that traditional OOH bookings can't offer.
The result
Digital billboards are a brand-building and awareness channel. We measure them on reach, frequency, and share of voice, and we recommend them as a complement to demand-capture campaigns.
What's included
Everything you need. Nothing you don't.
DOOH Media Plan
We identify the screen locations in Gauteng that index highest for your target audience: specific shopping centre categories, petrol station networks, office node screens, and highway routes.
Creative Specification Document
DOOH screens have precise technical requirements: specific pixel dimensions, file formats, maximum file sizes, safe zone margins, and animation length limits. We brief these before production begins.
Programmatic DOOH Campaign Setup
Campaign setup via DSP with daypart targeting, geo-targeting to specific screen clusters, and frequency controls across your chosen locations.
Triggered Delivery Logic
Where supported by the screen network, we set up weather-triggered or audience-triggered delivery logic that adjusts which creative serves based on real-world conditions.
Campaign Performance Report
Impressions delivered, estimated reach, and share of voice per screen cluster : reported during the campaign flight so we can adjust if needed.
Post-Campaign Analysis
Screen-level performance breakdown, time-of-day analysis, creative performance comparison, and a recommendation for future flighting.
Who this is for
Businesses targeting Gauteng consumers in specific geographic clusters at specific times of day. Minimum recommended media spend: R8,000 per month.
Not right for you if
Your audience is highly niche, B2B, or geographically dispersed in a way that doesn't align with major DOOH screen locations. DOOH works when your audience overlaps with the traffic patterns of the screen locations.
Works best alongside
Pair DOOH screens in a location with geofenced mobile ads targeting the same audience.
DOOH and digital programmatic use the same DSP infrastructure.
Digital Billboards is one of nine channels we manage under our Digital Marketing service.
Industry fit
Restaurants & Food & Beverage →
Shopping centre and petrol station DOOH screens reach exactly the audience deciding where to eat.
Retail & eCommerce →
Shopping centre DOOH screens put your brand in front of active shoppers at the point of purchase decision.
Health & Wellness →
Wellness and healthcare brands can target gym complexes, pharmacy forecourts, and health-adjacent shopping nodes.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Digital Billboards.
How is this different from traditional billboard advertising?+
Traditional billboard advertising is a static print rented for a minimum of several weeks at a fixed site. Digital billboards are screens that display multiple brands in rotation, can be updated within hours, and when bought programmatically can be targeted by time, location, and audience.
What's the minimum budget for DOOH?+
Programmatic DOOH is accessible from R8,000 per month in media spend, significantly lower than a traditional OOH site booking.
Can a DOOH campaign run alongside my Google or Meta campaigns?+
Yes, and this is the recommended approach. DOOH builds awareness among people who may not yet be searching for you. When they subsequently see a Search Ad or a Meta retargeting ad, the prior DOOH exposure increases recognition and conversion rates.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.