Your brand on Johannesburg's digital screens : targeted by location, time of day, and audience.
Digital out-of-home advertising (DOOH) : the screens at petrol station forecourts, shopping centre atria, highway routes, and building facades : is now accessible to Gauteng SMEs through programmatic buying. No minimum six-week flight, no single-site commitment. Buy the audience, not just the location.
The problem
DOOH advertising : the screens at petrol stations, shopping centre atria, highway facades, and office building screens : has historically required a large-brand budget and a direct booking with Provantage, Primedia Outdoor, or Clear Channel. Programmatic DOOH has changed this: smaller budgets can now access these screens through a DSP, with targeting precision that traditional OOH bookings can't offer.
The result
Digital billboards are a brand-building and awareness channel. We measure them on reach, frequency, and share of voice, and we recommend them as a complement to demand-capture campaigns, not a replacement for them.
What's included
Everything you need. Nothing you don't.
DOOH Media Plan
We identify the screen locations in Gauteng that index highest for your target audience: specific shopping centre categories, petrol station networks, office node screens, highway routes, and gym or leisure complexes where relevant.
Creative Specification Document
DOOH screens have precise technical requirements: specific pixel dimensions, file formats (JPEG, PNG, or MP4), maximum file sizes, safe zone margins, and animation length limits. We brief these before production begins : not after.
Programmatic DOOH Campaign Setup
Campaign setup via DSP with daypart targeting (weekday lunch, weekend morning, evening peak), geo-targeting to specific screen clusters, and frequency controls across your chosen locations.
Triggered Delivery Logic
Where supported by the screen network, we set up weather-triggered (a coffee ad that runs when temperature drops below 18°C) or audience-triggered delivery logic that adjusts which creative serves based on real-world conditions.
Campaign Performance Report
Impressions delivered, estimated reach, and share of voice per screen cluster : reported during the campaign flight so we can adjust if needed.
Post-Campaign Analysis
Screen-level performance breakdown, time-of-day analysis, creative performance comparison, and a recommendation for future flighting based on what worked.
Who this is for
Businesses targeting Gauteng consumers in specific geographic clusters at specific times of day. Restaurants, retail brands, healthcare businesses with multiple locations, financial services firms, and any business where physical presence in the right location matters.
Minimum recommended media spend: R8,000 per month. Below this, impression frequency per screen is too low to generate meaningful brand recall.
Not right for you if
Your audience is highly niche, B2B, or geographically dispersed in a way that doesn't align with major DOOH screen locations. The audience reach of DOOH networks is broad : it works when your audience overlaps with the traffic patterns of the screen locations, not when you need precision targeting of a very specific professional segment.
Works best alongside
Pair DOOH screens in a location with geofenced mobile ads targeting the same audience : a two-channel proximity strategy.
DOOH and digital programmatic use the same DSP infrastructure : we manage both as part of the same campaign.
Digital Billboards is one of nine channels we manage under our Digital Marketing service.
Industry fit
Restaurants & Food & Beverage →
Shopping centre and petrol station DOOH screens reach exactly the audience deciding where to eat : with daypart targeting for the lunch and dinner windows.
Retail & eCommerce →
Shopping centre DOOH screens put your brand in front of active shoppers at the point of purchase decision.
Health & Wellness →
Wellness and healthcare brands can target gym complexes, pharmacy forecourts, and health-adjacent shopping nodes.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Digital Billboards.
How is this different from traditional billboard advertising?+
Traditional billboard advertising is a static print rented for a minimum of two to four weeks at a fixed site, with no flexibility to change creative or target by time of day. Digital billboards are screens that display multiple brands in rotation, can be updated within hours, and : when bought programmatically : can be targeted by time, location, and audience. The minimum commitment is lower, the creative flexibility is higher, and you get actual impression data rather than estimated footfall.
What's the minimum budget for DOOH?+
Programmatic DOOH is accessible from R8,000 per month in media spend, significantly lower than a traditional OOH site booking. Below R8,000, impression frequency per screen is too low to generate meaningful brand recall, so we'd redirect that budget to digital channels that perform better at smaller budgets.
Can a DOOH campaign run alongside my Google or Meta campaigns?+
Yes, and this is the recommended approach. DOOH builds awareness among people who may not yet be searching for you or following you on social. When they subsequently see a Search Ad or a Meta retargeting ad, the prior DOOH exposure increases recognition and conversion rates. We plan DOOH as part of a multi-channel strategy, not in isolation.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.