Patients are searching for you. Make sure they find you.
HEALTH & WELLNESSWhen someone needs a specialist, a therapist, or a wellness service, they search Google first. If your practice doesn't show up, or shows up with an outdated website that doesn't answer their questions, they'll book with someone who does.
The landscape
Where your industry stands digitally, right now.
South Africa's health and wellness sector is increasingly driven by digital discovery. Private practice patients research practitioners online before making contact. They check Google reviews, read about qualifications, and look for signals that a practice is established, professional, and easy to reach.
The problems
What's holding most health & wellness businesses back online.
Patients can't find you when they search for your specialty
A patient newly diagnosed, a parent looking for a paediatric therapist, or someone relocating to your area: they all start on Google. If your practice doesn't appear for searches like "physiotherapist Sandton" or "psychologist Johannesburg South", that patient books with a competitor who has invested in local SEO.
Your website doesn't build trust or capture appointment intent
Healthcare decisions are trust decisions. A prospective patient lands on your site and needs to see your qualifications, your approach, what to expect at a first appointment, and how to book, within seconds.
Your intake and booking process relies entirely on phone calls
Every patient who can't reach you by phone during trading hours is a potential lost booking. An online enquiry form or appointment request system that works 24/7 captures that interest and sends an automatic acknowledgement.
What we build for you
Everything your health & wellness business needs to compete online.
Professional practice website
Clean, trust-led design with practitioner bios, qualification credentials, service breakdowns, patient information, and a structured enquiry or appointment request flow.
Local SEO for medical and wellness businesses
On-page SEO, Google Business Profile optimisation, and local citation building targeting the specific suburb and specialty terms your prospective patients search for.
Appointment enquiry and intake forms
Structured forms that capture the information you need upfront, reducing the back-and-forth before a booking is confirmed.
Automated enquiry acknowledgements
Instant confirmation emails sent to prospective patients the moment they submit a form.
Google Ads for specialist searches
Search campaigns targeting high-intent queries like "[specialty] [suburb]".
Reputation and review management
Structured processes to encourage satisfied patients to leave Google reviews.
Local SEO packages
Local SEO packages for South African practices
Patients search 'near me' before they search for a practice name. These packages get you found across your whole catchment, whether you are a GP, dentist, physiotherapist, psychologist or specialist practice.
Starter
R2,500/month
Best for: New practices or single-location clinics building their first steady stream of enquiries.
Google Business Profile
- Profile setup or claim, plus verification
- Category optimisation (primary and secondary)
- Practice hours, services and practitioner details
- Photo upload and Q&A population
- Monthly profile posts
Local search foundations
- NAP consistency across South African directories
- Listings on HelloPeter, Yello, Hotfrog and healthcare directories
- Catchment area configuration for your suburbs
On-page work
- Homepage optimisation (title tags, meta descriptions, heading structure)
- Location pages for your top 3 catchment suburbs
- MedicalClinic schema so your details display correctly
Reporting
- Monthly report on calls, direction requests and profile views
Setup complete in 14 days, ongoing optimisation monthly.
Growth
R4,500/month
Best for: Established practices ready to own their whole catchment. Includes everything in Starter, plus:
Catchment expansion
- 2 new suburb pages per month
- 1 treatment or service page per month (e.g. Sports Injury Rehab, Paediatric Dentistry)
Patient reviews
- Review request templates for WhatsApp, SMS and email
- Direct review link generation
- Review monitoring and response support
- Reviews routed to the right catchment page
Enquiry handling
- POPIA-compliant appointment enquiry forms
- Call tracking so you can see which suburbs are calling
- Enquiry source attribution
Technical
- Page speed improvements (caching, minification)
- Mobile experience optimisation
Setup complete in 14 days, 2 to 4 new pages/month, ongoing optimisation.
Dominate
R8,000/month
Best for: Multi-practitioner or multi-location practices who want to lead their area. Includes everything in Growth, plus:
Full catchment coverage
- 4 new suburb pages per month (cover every area you draw from)
- 2 treatment pages per month with detailed clinical descriptions
Multi-location
- A Google Business Profile and page set for each practice location
- Practitioner profile pages with credentials and registrations
Competitor intelligence
- Monthly ranking analysis against competing practices in your catchment
- Review profile benchmarking
- Market share tracking
Priority support
- Dedicated account manager
- Bi-weekly 45-minute strategy calls
- Priority email and WhatsApp support (24-hour response)
- Quarterly practice review and planning
Setup complete in 10 days, 6 to 8 new pages/month, aggressive ongoing optimisation.
One-Time Foundation Audit & Setup
R6,500one-time
Best for: Practices who want a strong start before committing to ongoing monthly work.
Comprehensive local SEO audit
- Full website audit (technical, on-page, content)
- Google Business Profile audit with an optimisation checklist
- Competitor analysis (top 5 practices in your catchment)
- Citation audit and gap analysis
- Review profile analysis
Complete profile optimisation
- Full setup or overhaul
- Category optimisation (primary plus 10 secondary)
- Services menu setup (up to 15 services)
- Photo upload (20 professional images)
- Q&A population (10 common patient questions)
- Practice description and attributes
Initial citation building (30 citations)
- Key South African directories
- Healthcare and medical aid directories
- NAP consistency verification
On-page quick wins
- Homepage optimisation (title, meta, headings, schema)
- Top 3 catchment suburb pages created
- Contact page optimisation with local schema
- Mobile and speed audit with implementation
Review system setup
- Review request templates (WhatsApp, SMS, email)
- Direct review link generation
- Review monitoring dashboard
30-day action plan
- Detailed roadmap for months 2 to 4
- Keyword targeting strategy
- Content recommendations
- Citation and link opportunities
Complete in 21 days, includes 1 strategy call to review findings.
All packages include
The maths
A handful of new patients covers the year.
Practices typically see profile views, direction requests and appointment enquiries climb within 60 to 90 days, with Google Business Profile improvements showing first. A patient who stays with the practice is worth many times a single month of the work.
- Starter (R2,500) = roughly two or three new patient consultations
- Growth (R4,500) = one patient on an ongoing treatment plan
- Dominate (R8,000) = a small share of one practitioner's monthly billings
How we reach your customers
The channels and engagements that generate the most consistent results for health & wellness businesses.
Search Ads →
Most patients search 'physiotherapist Sandton' before booking. We make sure you appear for those searches.
Local SEO →
Google Business Profile visibility is the primary driver of new patient enquiries for most practices.
Website Copywriting →
Patients choose practitioners based on how they communicate as much as their credentials.
Customer Journey Mapping →
Most health practices lose enquiries between first contact and confirmed booking.
How it works
From first call to first lead: what to expect.
Discovery
We review your current digital presence, local search rankings, and enquiry workflow.
Build
We design your new website around your practice's values and your patients' trust requirements.
Optimise
Ongoing SEO and campaign management with monthly reporting.
Why Keno Sonic
A South African agency. For South African businesses.
We're a B-BBEE Level 1 digital agency based in Johannesburg, working exclusively with South African businesses.
Common questions
What health & wellness businesses usually ask us.
Do you have experience building websites for medical practices?
Yes. We've worked with health and wellness clients and understand the specific requirements: practitioner credibility, patient trust signals, accessible contact and booking flows.
Can you help my practice rank on Google for my specialty?
Local SEO for health and wellness practices is one of our core services. Results typically start showing within six to eight weeks.
Can patients book appointments directly through the website?
We build appointment enquiry and request flows tailored to your practice's process.
What about patient confidentiality and data handling?
Any data collected through forms on your website is handled in line with POPIA requirements.
Do you work with individual practitioners or only group practices?
Both. We work with solo practitioners and multi-practitioner group practices.
How much does local SEO cost for a medical practice in South Africa?
Our packages start at R2,500/month (Starter), R4,500/month (Growth) and R8,000/month (Dominate), with a one-time R6,500 Foundation Audit & Setup option. All plans run on a 3-month minimum, then month-to-month.
Other industries
We also work with:
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.