Your store should be open 24/7, even when you're not.
RETAIL & ECOMMERCESouth African consumers are shopping online at a scale that didn't exist five years ago. If your retail business is still dependent entirely on foot traffic, or you have an online store that's difficult to use, slow to load, or hard to find on Google: you're leaving significant revenue on the table.
The landscape
Where your industry stands digitally, right now.
South Africa's eCommerce market has grown substantially, driven by increasing smartphone penetration, improved payment infrastructure, and changing consumer expectations. For SME retailers, this creates both a threat and an opportunity: most local and independent retailers have not yet built a credible online presence.
The problems
What's holding most retail & ecommerce businesses back online.
Your entire revenue depends on who walks through the door
A public holiday, loadshedding, bad weather, or a competitor opening nearby can wipe out a week of revenue when you have no online channel. An eCommerce store running in parallel with your physical presence insulates you from these shocks.
Your current online store is losing customers at checkout
Many South African retailers have an online store, but it's slow, difficult to navigate on mobile, or hasn't been updated to reflect current stock. A poorly performing eCommerce store is worse than none at all: it actively destroys trust in your brand.
You're not capturing the buyers who don't purchase on the first visit
Most online shoppers don't buy on the first visit. They browse, add to cart, and leave. Without retargeting ads, cart abandonment emails, or any remarketing infrastructure, those potential customers are gone.
What we build for you
Everything your retail & ecommerce business needs to compete online.
eCommerce website design and development
Custom-designed online store built for South African consumers: mobile-first, fast-loading, with a checkout flow optimised for the local payment landscape.
Product catalogue setup and management
Structured product listings with well-written descriptions, variant management, and category architecture designed for both browsing and search.
Payment gateway integration
Local payment infrastructure connected to your store so customers can transact confidently.
eCommerce SEO
Category and product page optimisation targeting the specific search terms South African shoppers use.
Cart abandonment and email automation
Automated sequences that recover abandoned carts, re-engage lapsed customers, and promote new stock.
Google Shopping and social commerce ads
Product listing campaigns across Google and Meta that put your products in front of shoppers actively looking to buy.
How we reach your customers
The channels and engagements that generate the most consistent results for retail & ecommerce businesses.
Shopping Ads →
We put your products in front of buyers already searching for them on Google.
eCommerce SEO →
Most WooCommerce and Shopify stores have significant organic search potential they are not capturing.
eCommerce Order & Fulfilment Automation →
As your store grows, manual fulfilment becomes the bottleneck.
Display Ads →
We close the loop on visitors who browsed but didn't buy.
How it works
From first call to first lead: what to expect.
Scope
We review your product range, current store, fulfilment model, and target customer.
Build
We design and build your store from the ground up, or rebuild your existing one, around conversion.
Scale
Ongoing SEO, email automation, and paid campaigns to grow traffic and recover lost revenue.
Why Keno Sonic
A South African agency. For South African businesses.
We're a B-BBEE Level 1 digital agency based in Johannesburg with direct eCommerce experience in the South African market.
Common questions
What retail & ecommerce businesses usually ask us.
How much does an eCommerce website cost in South Africa?
eCommerce builds vary significantly based on the number of products, required integrations, design complexity, and whether you need custom functionality.
Which eCommerce platform do you recommend?
We take a platform-agnostic approach. For most SME retailers, a well-built WooCommerce store on WordPress gives the right balance of flexibility, local payment support, and cost of ownership.
Can you migrate my existing store to a new platform?
Yes. We handle full migrations: products, categories, customer accounts, and order history.
How do you handle inventory and stock management?
For most SME retailers, we build inventory management directly into the eCommerce store.
Can you run the digital marketing for our store after it launches?
Yes, this is where most eCommerce investment starts paying for itself.
Other industries
We also work with:
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.