Win projects before you've even quoted.
CONSTRUCTIONIn construction, your reputation is everything, but word-of-mouth only reaches so far. When a developer, homeowner, or project manager searches for a contractor online, they're comparing websites, reading reviews, and judging credibility before making a single call.
The landscape
Where your industry stands digitally, right now.
The South African construction industry has historically relied on referrals, site hoardings, and industry networks to win work. But the decision-making process has shifted: property developers, facilities managers, and homeowners now vet contractors online before making contact.
The problems
What's holding most construction & property businesses back online.
You're invisible to clients who search online first
A developer looking for a construction company in Gauteng, a homeowner wanting a reputable renovation contractor, a facilities manager sourcing a maintenance partner: all of them start on Google. If your business doesn't rank for the searches relevant to your trade and region, you don't exist in their decision-making process.
Your current presence doesn't reflect the scale of your work
You've completed significant projects, but your website might be showing a handful of low-resolution photos, a generic services list, and a contact form from 2018. The website becomes the proxy for professionalism.
Enquiries are unstructured and converting them is slow
Most construction enquiries come via phone or a generic contact form with no qualifying information. A structured enquiry form that captures project type, location, scale, timeline, and budget upfront saves your estimating team significant time.
What we build for you
Everything your construction & property business needs to compete online.
Professional construction company website
Custom-designed site with project gallery, company profile, services breakdown, compliance and registration credentials, and a structured quote request workflow.
Project gallery and case study pages
Structured before/during/after project showcases that demonstrate your scale, quality, and breadth of capability.
Local and industry SEO
On-page SEO and Google Business Profile optimisation targeting searches like "construction company Johannesburg" and trade-specific queries in your region.
Structured quote request forms
Multi-step enquiry forms that collect project type, location, size, timeline, and budget upfront.
Automated lead acknowledgement
Instant confirmation sent to every enquiry with expected response times and next steps.
Google Ads for high-intent searches
Search campaigns targeting construction-specific, location-bound queries.
Local SEO packages
Local SEO packages for South African construction and property businesses
Homeowners and developers search by area before they shortlist a builder. These packages get you found across every suburb you take projects in, whether you build, renovate, roof or develop.
Starter
R2,500/month
Best for: Smaller builders and renovators establishing a credible presence in their area.
Google Business Profile
- Profile setup or claim, plus verification
- Category optimisation (primary and secondary)
- Service and project type listing
- Photo upload from completed projects
- Monthly profile posts
Local search foundations
- NAP consistency across South African directories
- Listings on HelloPeter, Yello, Hotfrog and trade directories
- Project area configuration for your suburbs
On-page work
- Homepage optimisation (title tags, meta descriptions, heading structure)
- Location pages for your top 3 project areas
- Registrations displayed prominently (NHBRC, CIDB where applicable)
- LocalBusiness schema
Reporting
- Monthly report on enquiries, rankings and profile views
Setup complete in 14 days, ongoing optimisation monthly.
Growth
R4,500/month
Best for: Established firms bidding for larger work across several suburbs. Includes everything in Starter, plus:
Area expansion
- 2 new location pages per month (e.g. Home Renovations in Sandton)
- 1 project type page per month (e.g. Loft Conversions, Roof Replacement)
Proof of work
- Before-and-after project galleries
- Project case study pages with scope, timeline and outcome
- Client testimonial capture and display
Enquiry handling
- Structured quote request forms capturing project type, area, scope and budget band
- Call tracking by project area
- Enquiry source attribution
Technical
- Page speed improvements (image-heavy galleries handled properly)
- Mobile experience optimisation
Setup complete in 14 days, 2 to 4 new pages/month, ongoing optimisation.
Dominate
R8,000/month
Best for: Multi-disciplinary contractors and developers who want to lead their region. Includes everything in Growth, plus:
Full area coverage
- 4 new location pages per month (cover every suburb you work in)
- 2 project type pages per month with detailed scope and pricing guides
Higher-value positioning
- Commercial and developer-facing pages alongside residential
- Tender and compliance credentials presented for procurement audiences
Competitor intelligence
- Monthly ranking analysis against competing contractors
- Competitor backlink monitoring and replication
- Market share tracking
Priority support
- Dedicated account manager
- Bi-weekly 45-minute strategy calls
- Priority email and WhatsApp support (24-hour response)
- Quarterly business review and planning
Setup complete in 10 days, 6 to 8 new pages/month, aggressive ongoing optimisation.
One-Time Foundation Audit & Setup
R6,500one-time
Best for: Builders who want a strong start before committing to ongoing monthly work.
Comprehensive local SEO audit
- Full website audit (technical, on-page, content)
- Google Business Profile audit with an optimisation checklist
- Competitor analysis (top 5 local contractors)
- Citation audit and gap analysis
- Review profile analysis
Complete profile optimisation
- Full setup or overhaul
- Category optimisation (primary plus 10 secondary)
- Service menu setup (up to 15 project types)
- Photo upload (20 project images)
- Q&A population (10 common questions)
- Business description and attributes
Initial citation building (30 citations)
- Key South African directories
- Construction and trade directories
- NAP consistency verification
On-page quick wins
- Homepage optimisation (title, meta, headings, schema)
- Top 3 project area pages created
- Contact page optimisation with local schema
- Mobile and speed audit with implementation
Review system setup
- Review request templates (WhatsApp, SMS, email)
- Direct review link generation
- Review monitoring dashboard
30-day action plan
- Detailed roadmap for months 2 to 4
- Keyword targeting strategy
- Content recommendations
- Link building opportunities
Complete in 21 days, includes 1 strategy call to review findings.
All packages include
The maths
One project pays for years of this.
Construction enquiries are less frequent than trades call-outs and far larger. Most firms see enquiry volume climb within 60 to 90 days, and a single converted renovation or build typically covers the work many times over.
- Starter (R2,500) = a fraction of one small renovation job
- Growth (R4,500) = well under a single bathroom or kitchen renovation
- Dominate (R8,000) = a small share of one build or extension
How we reach your customers
The channels and engagements that generate the most consistent results for construction & property businesses.
Search Ads →
We target 'construction company Johannesburg North' and similar queries from buyers who are ready to brief a contractor.
Competitive Intelligence →
The construction market is fragmented. We identify who is winning digital enquiries in your area.
Local SEO →
Local search queries from buyers ready to brief represent the highest-value traffic in construction.
Digital Presence Audit →
Most construction businesses have significant digital gaps they don't know about.
How it works
From first call to first lead: what to expect.
Audit
We assess your current digital presence, local search visibility, and how your site compares to competitors who are actively winning work online.
Build
We design and build a site that showcases your project track record, company credentials, and contact workflow.
Generate
Ongoing SEO and lead generation to keep qualified enquiries coming in.
Why Keno Sonic
A South African agency. For South African businesses.
We're a B-BBEE Level 1 digital agency based in Johannesburg with direct experience building digital presences for SA construction and property businesses.
Common questions
What construction & property businesses usually ask us.
What should a construction company website include?
At minimum: a clear company profile with years in operation and registration details, a project gallery, a breakdown of services and sectors, client references or testimonials, and a structured contact or quote request process.
How long does it take to build a construction company website?
Most construction company websites are completed within three to five weeks from sign-off on design.
Can you help us get more leads from Google?
Yes. For construction companies, this means a combination of local SEO and Google Ads.
Can the website handle RFQ or tender enquiries?
Absolutely. We build structured enquiry workflows specifically designed for construction.
Do you work with subcontractors and smaller construction companies?
Yes. We work with sole-operator trades, growing subcontractors, and established construction companies.
How much does local SEO cost for a construction business in South Africa?
Our packages start at R2,500/month (Starter), R4,500/month (Growth) and R8,000/month (Dominate), with a one-time R6,500 Foundation Audit & Setup option. All plans run on a 3-month minimum, then month-to-month.
Other industries
We also work with:
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.