Your expertise deserves a digital presence that reflects it.
PROFESSIONAL SERVICESProfessional services companies win clients on trust. But trust has to start somewhere, and increasingly it starts with a Google search. If your company's online presence doesn't convey the depth of your expertise, the clarity of your process, and the ease of getting in touch, prospective clients are moving on to a competitor who does.
The landscape
Where your industry stands digitally, right now.
South Africa's professional services sector is experiencing a significant shift in how clients choose advisors. Referrals remain important, but they're almost always followed by an online verification step: the prospective client searches your company name, checks your website, reads reviews, and forms a judgment before making contact.
The problems
What's holding most professional services businesses back online.
Prospective clients can't find your company on Google
When a business owner searches "commercial attorney Sandton", "small business accountant Pretoria", or "financial advisor Johannesburg North", the companies in the Google local pack get the majority of clicks. If your company doesn't appear, you're invisible at the exact moment a prospective client is ready to engage.
Your website doesn't convert interest into enquiries
A prospective client who finds your company is making a trust assessment in under ten seconds. They're looking for clear expertise signals, a sense of your approach and values, previous client context or testimonials, and a low-friction way to make contact.
Your intake process is entirely manual and slow
A prospective client submits a contact form at 9pm and hears back the next afternoon. By then, they've spoken to two other companies. Automated enquiry acknowledgements keep your company in the running even when your team isn't at their desks.
What we build for you
Everything your professional services business needs to compete online.
Professional services company website
Credibility-led design with practice area or service breakdowns, team profiles with qualifications, client context, a clear company story, and a structured enquiry process.
Local SEO for professional services
On-page SEO, Google Business Profile optimisation, and local citations targeting the specific practice areas and geographic terms your prospective clients search for.
Client intake and enquiry forms
Structured forms that capture matter type, urgency level, and relevant background upfront.
Automated enquiry responses
Instant acknowledgements that confirm receipt, set response time expectations, and provide preliminary information.
Content strategy and thought leadership
Blog content and resource articles that demonstrate expertise and target long-tail search terms.
Google Ads for practice area searches
Search campaigns targeting high-intent queries: prospective clients searching for a specific practice area in a specific location.
Search & credibility packages
Search and credibility packages for South African professional firms
Clients choose a firm on credibility, not proximity. These packages build the authority signals that make a firm the obvious choice, and the search visibility that gets it shortlisted in the first place. Built for attorneys, accountants, consultants and advisory practices.
Starter
R2,500/month
Best for: Sole practitioners and small firms establishing a credible, findable presence.
Foundations
- Google Business Profile setup or claim, plus verification
- NAP consistency across South African directories
- ProfessionalService schema so your details display correctly
- Homepage optimisation (title tags, meta descriptions, heading structure)
Credibility signals
- Practitioner profile pages (up to 3) with qualifications and admissions
- Professional registrations displayed (LPC, SAICA, SAIPA, board memberships)
- Practice area pages for your top 3 services
Enquiry handling
- Structured enquiry forms capturing matter type and urgency
- Enquiry source attribution
Reporting
- Monthly report on enquiries, rankings and profile views
Setup complete in 14 days, ongoing optimisation monthly.
Growth
R4,500/month
Best for: Established firms competing for higher-value mandates. Includes everything in Starter, plus:
Authority content
- 1 practice area page per month, written around the questions clients actually ask
- 1 explainer article per month on the problems that precede an instruction
Reputation
- Review request flow appropriate to professional conduct rules
- Client testimonial capture with written consent
- Review monitoring and response support
Reach
- 2 location or sector pages per month where the firm takes work
- Sector-specific pages for the industries you serve
Technical
- Page speed improvements
- Mobile experience and Core Web Vitals
Setup complete in 14 days, 2 to 4 new pages/month, ongoing optimisation.
Dominate
R8,000/month
Best for: Multi-partner firms who want to be the name that comes up first. Includes everything in Growth, plus:
Thought leadership
- 2 long-form pieces per month positioned on the questions that precede a mandate
- Commentary on legislative or regulatory changes affecting your clients
Multi-office and multi-practice
- A profile and page set for each office
- Dedicated coverage for each practice area or department
Competitor intelligence
- Monthly ranking analysis against competing firms
- Competitor backlink monitoring and replication
- Share of voice tracking on your core practice areas
Priority support
- Dedicated account manager
- Bi-weekly 45-minute strategy calls
- Priority email and WhatsApp support (24-hour response)
- Quarterly firm review and planning
Setup complete in 10 days, 4 to 6 new pieces/month, aggressive ongoing optimisation.
One-Time Foundation Audit & Setup
R6,500one-time
Best for: Firms who want a strong start before committing to ongoing monthly work.
Comprehensive audit
- Full website audit (technical, on-page, content)
- Google Business Profile audit with an optimisation checklist
- Competitor analysis (top 5 competing firms)
- Citation audit and gap analysis
- Review and reputation analysis
Credibility overhaul
- Practitioner profiles rebuilt with qualifications and admissions
- Professional registrations and memberships surfaced correctly
- Practice area pages for your top 3 services
- ProfessionalService schema implementation
Initial citation building (30 citations)
- Key South African directories
- Professional and industry body listings
- NAP consistency verification
On-page quick wins
- Homepage optimisation (title, meta, headings, schema)
- Contact page optimisation
- Mobile and speed audit with implementation
Review system setup
- Review request flow appropriate to your conduct rules
- Direct review link generation
- Review monitoring dashboard
30-day action plan
- Detailed roadmap for months 2 to 4
- Keyword and topic strategy
- Content calendar recommendations
- Authority building opportunities
Complete in 21 days, includes 1 strategy call to review findings.
All packages include
The maths
One mandate covers the year.
Professional services enquiries are infrequent and high value, so the arithmetic works differently to a trade. Most firms see enquiry quality shift before volume does, within 60 to 90 days, as the pages start answering the questions that precede an instruction.
- Starter (R2,500) = a few billable hours
- Growth (R4,500) = under a day of partner time
- Dominate (R8,000) = a small share of a single retained mandate
How we reach your customers
The channels and engagements that generate the most consistent results for professional services businesses.
Search Ads →
High-intent searches represent buyers ready to engage. We make sure you appear.
SEO Content & Blog Strategy →
Question-answering content builds authority and converts buyers who have self-educated before reaching out.
Website Copywriting →
The words on a professional services website are the primary trust signal.
Customer Journey Mapping →
The path from first search to signed engagement spans weeks. Mapping it reveals exactly where prospective clients stall.
How it works
From first call to first lead: what to expect.
Discovery
We assess your current digital presence, how you compare to competitors ranking for your practice areas, and where in the client journey you're losing prospective clients.
Build
We design and develop a website that reflects your company's expertise and values, structured to convert a prospective client's initial trust-check into a first enquiry.
Convert
Ongoing SEO, content, and campaign management that builds your company's digital authority over time.
Why Keno Sonic
A South African agency. For South African businesses.
We're a B-BBEE Level 1 digital agency based in Johannesburg, working exclusively with South African businesses.
Common questions
What professional services businesses usually ask us.
What does a professional services company website typically include?
At minimum: a clear company overview and history, detailed practice area or service breakdowns, individual professional profiles with qualifications and experience, and a structured contact or intake process.
Can you help our company rank on Google for our practice areas?
Yes. Results typically begin to show within six to eight weeks of implementation.
How do you handle confidentiality in client enquiry forms?
Enquiry forms are designed to collect only the information needed to initiate a conversation. Data is transmitted securely and handled in compliance with POPIA requirements.
Do you write website content for professional services companies?
Yes. Through our Copywriting & Content Strategy service, we write or edit all website copy.
We already have a website: can you improve what we have?
Absolutely. We frequently work with companies that have an existing site that isn't performing.
How much does SEO cost for a law firm or accounting practice in South Africa?
Our packages start at R2,500/month (Starter), R4,500/month (Growth) and R8,000/month (Dominate), with a one-time R6,500 Foundation Audit & Setup option. All plans run on a 3-month minimum, then month-to-month. The deliverables differ from our trades packages: professional firms are chosen on credibility rather than proximity, so the work goes into authority content and practitioner credentials rather than suburb coverage.
Other industries
We also work with:
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.