Get in front of Gauteng customers the moment they search for exactly what you sell.
Search Ads are the highest-intent channel in digital marketing. When someone types what they need into Google, they've already made a decision to buy, and they're just choosing who from. We make sure that answer is you.
The problem
Most SMEs run broad-match campaigns with no structure, wasting 40–60% of budget on irrelevant clicks. Or they tried Google Search Ads once, saw poor results, and wrote off the channel entirely. The problem was never the channel.
The result
Most clients see cost-per-lead drop meaningfully within 60–90 days as wasted spend is eliminated and Quality Scores improve. We report on cost-per-lead monthly, not impressions.
What's included
Everything you need. Nothing you don't.
Keyword Intent Mapping
We separate high-intent purchase terms from research terms and allocate budget accordingly. The words people type when they're ready to buy are different to the words they type when they're browsing, and we treat them differently.
Tightly Themed Ad Group Architecture
Single-theme ad groups with matching keywords, ads, and landing pages. This is the structure Google's Quality Score algorithm rewards: higher scores mean lower cost-per-click and better ad positions for the same spend.
Responsive Search Ad Copy
15 headline variations and 4 descriptions per ad group, written to test different angles and calls to action. Google's algorithm serves the combinations that perform best for each search query.
Negative Keyword Management
Built from day one, added to weekly. Your negative keyword list is what stops your budget going to irrelevant searches : it's one of the fastest levers for cutting wasted spend on any Google Ads account.
Conversion Tracking Setup
Phone calls, form submissions, purchases, and bookings all tracked via Google Tag Manager before the first rand is spent. If we can't measure it, we won't run it.
Monthly Performance Report
Cost-per-lead, conversion rate, Quality Score trends, and a plain-English explanation of what changed and why, written for a business owner, not a marketer.
Who this is for
Service businesses in Gauteng with R5,000 or more per month in ad spend. Trades, professional services, health practitioners, and any business where the customer has already decided they need the service and is choosing between providers.
Also effective for businesses that have tried Google Ads before without structure and have written off the channel based on those early results.
Not right for you if
You're launching an entirely new product category with no established search demand. If people aren't already searching for what you sell, Search Ads aren't the right starting point : we'd recommend Display or Social Media Ads to build that awareness first.
Works best alongside
For the full-scope engagement covering campaign architecture, bid strategy, remarketing, and ongoing management.
Search Ads is one of nine channels we manage under our Digital Marketing service.
Pair Search Ads with Display remarketing to close the loop on visitors who clicked but didn't convert.
Industry fit
Professional Services →
Practice area searches like 'commercial attorney Sandton' convert at high rates : the intent is clear and the margin justifies the spend.
Health & Wellness →
Patients searching for a specific specialist or therapy are high-intent buyers. Search Ads capture them at the decision moment.
Construction & Property →
Queries like 'renovation contractor Pretoria East' or 'construction company Johannesburg North' are how serious clients find contractors.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Search Ads.
How is this different from the broader Digital Marketing service?+
The Digital Marketing service covers strategy, channel selection, and multi-platform campaign management across Google and Meta. Search Ads is one campaign type within that mix, managed here as a standalone engagement for businesses that already know Search is their channel, or as part of a wider Digital Marketing retainer.
Do you manage campaigns on an ongoing basis, or just set them up?+
Ongoing management only. A Search campaign set up and left alone deteriorates quickly as competitors adjust bids, search trends shift, and ad copy fatigues. Active management is what separates a campaign that compounds in performance from one that quietly burns budget.
What happens in the first 30 days?+
We complete keyword research, build the campaign structure, write and QA the ads, set up conversion tracking, and launch. The first 30 days are a data collection phase : we watch which keywords, match types, and ads generate the lowest cost-per-lead before scaling spend into what's working.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.