Get in front of Gauteng customers the moment they search for exactly what you sell.
Search Ads are the highest-intent channel in digital marketing. When someone types what they need into Google, they've already made a decision to buy, and they're just choosing who from. We make sure that answer is you.
Overview
What Search Ads involves, and why it works.
Google Search Ads operate on a simple principle: you pay to appear at the top of the results page when someone types a query relevant to your business. But the gap between that principle and a campaign that generates leads at a sustainable cost is where most South African SMEs get into trouble.
The most common failure mode is broad-match keywords with no negative keyword list. Without structure, Google's algorithm matches your ads to searches that are tangentially related but completely unqualified. A plumber in Pretoria East ends up paying for clicks from someone looking for a plumbing course in Cape Town. The clicks accumulate, the budget disappears, and the conclusion is that Google Ads doesn't work. The problem was never the channel.
We build Search campaigns around intent hierarchy: separating high-purchase-intent queries from broader research terms, and treating each with a different bid, budget, and ad copy.
The problem
Most SMEs run broad-match campaigns with no structure, wasting 40–60% of budget on irrelevant clicks. Or they tried Google Search Ads once, saw poor results, and wrote off the channel entirely. The problem was never the channel.
The result
Most clients see cost-per-lead drop meaningfully within 60–90 days as wasted spend is eliminated and Quality Scores improve. We report on cost-per-lead monthly, not impressions.
What's included
Everything you need. Nothing you don't.
Keyword Intent Mapping
We separate high-intent purchase terms from research terms and allocate budget accordingly.
Tightly Themed Ad Group Architecture
Single-theme ad groups with matching keywords, ads, and landing pages. This is the structure Google's Quality Score algorithm rewards.
Responsive Search Ad Copy
15 headline variations and 4 descriptions per ad group, written to test different angles and calls to action.
Negative Keyword Management
Built from day one, added to weekly. Your negative keyword list stops your budget going to irrelevant searches.
Conversion Tracking Setup
Phone calls, form submissions, purchases, and bookings all tracked via Google Tag Manager before the first rand is spent.
Monthly Performance Report
Cost-per-lead, conversion rate, Quality Score trends, and a plain-English explanation of what changed and why.
Who this is for
Service businesses in Gauteng with R5,000 or more per month in ad spend. Trades, professional services, health practitioners, and any business where the customer has already decided they need the service and is choosing between providers.
Not right for you if
You're launching an entirely new product category with no established search demand. If people aren't already searching for what you sell, Search Ads aren't the right starting point.
Works best alongside
For the full-scope engagement covering campaign architecture, bid strategy, remarketing, and ongoing management.
Search Ads is one of nine channels we manage under our Digital Marketing service.
Pair Search Ads with Display remarketing to close the loop on visitors who clicked but didn't convert.
Industry fit
Professional Services →
Practice area searches convert at high rates : the intent is clear and the margin justifies the spend.
Health & Wellness →
Patients searching for a specific specialist are high-intent buyers. Search Ads capture them at the decision moment.
Construction & Property →
Queries like 'renovation contractor Pretoria East' are how serious clients find contractors.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Search Ads.
How is this different from the broader Digital Marketing service?+
The Digital Marketing service covers strategy, channel selection, and multi-platform campaign management. Search Ads is one campaign type managed here as a standalone engagement.
Do you manage campaigns on an ongoing basis, or just set them up?+
Ongoing management only. A Search campaign set up and left alone deteriorates quickly as competitors adjust bids and search trends shift.
What happens in the first 30 days?+
We complete keyword research, build the campaign structure, write and QA the ads, set up conversion tracking, and launch. The first 30 days are a data collection phase.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.