Know exactly what your competitors are doing digitally, and where the gaps are that you can take.
Businesses often act on assumptions about who they're competing against and how. A competitive intelligence engagement replaces assumptions with data: who's actually ranking, who's spending, what they're saying, and where their coverage is thin enough to outmanoeuvre.
The problem
Most SMEs think of their competition as the businesses they know by name. The businesses actually taking your customers online are often different: they rank for the queries your prospects use and spend on the platforms where your audience is. Without data, you're competing blind.
The result
A gap analysis with tier-ranked opportunities by cost of entry and revenue potential. You leave knowing exactly where your competitors are strongest, where they're exposed, and which gaps are most worth taking.
What's included
Everything you need. Nothing you don't.
Competitor Identification
We identify who's actually ranking and spending for your target terms, which may differ from who you consider your direct competitors. Competing against the wrong reference set produces a useless analysis.
Organic Visibility Comparison
Keyword footprint comparison, traffic estimate benchmarking, and content gap mapping against the top three organic competitors for your primary search terms.
Paid Search Analysis
Estimated spend, keyword coverage, ad copy angle analysis, and landing page structure review for competitors active in paid search.
Social Presence Analysis
Follower growth trajectory, content cadence, engagement rate benchmarking, and ad creative review for competitors running paid social.
Gap Analysis Report
Documented list of ranking and visibility gaps, categorised by effort to close and revenue potential if closed.
Opportunity Prioritisation
Three-tier priority ranking of opportunities by cost of entry and revenue potential, with a plain recommendation on where to start.
Who this is for
Businesses that are losing market share without understanding why, or preparing to scale digital spend and wanting data-backed channel decisions rather than educated guesses.
Also relevant before a brand or positioning refresh: knowing what your competitors claim helps you identify the differentiation that isn't already saturated.
Not right for you if
Your market has no meaningful digital activity yet. If your top competitors have no paid presence and rank for almost no keywords, there isn't enough competitor data to produce a useful analysis. We'd recommend a Digital Presence Audit first to establish your own baseline.
Works best alongside
Competitive data is the primary input to budget allocation decisions. The two engagements are frequently sequenced together.
The content gap and organic visibility analysis feeds directly into an SEO strategy and content prioritisation.
Auction insights data and competitor keyword analysis inform bid strategy and ad copy differentiation.
Industry fit
Construction & Property →
A fragmented market where digital presence varies widely between competitors. The gaps are large and addressable.
Professional Services →
Law firms, accounting practices, and consultancies often compete for the same local search terms. Knowing who holds them is the starting point for SEO and content investment.
Retail & eCommerce →
Price, content, and shopping ad coverage comparisons reveal where to compete and where not to.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Competitive Intelligence.
How current is the data?+
Keyword ranking and paid search data is pulled at the time of the engagement and reflects the current competitive position. Competitive landscapes shift: we recommend a refresh every six to twelve months for businesses in active markets.
Can you monitor competitors on an ongoing basis?+
Yes. Ongoing competitive monitoring is available as part of a retainer: we track ranking movements, new ad campaigns, and content launches on a monthly basis and flag changes that require a response.
What if my competitors aren't running digital ads at all?+
That's useful data too. It may mean the channel is underutilised in your market, which is an opportunity, or it may mean the channel hasn't proven effective for your audience, which is also worth knowing. We'll tell you which interpretation the data supports.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.