Put your products in front of buyers who are already searching for them on Google.
Google Shopping shows product images, prices, and store names directly in search results, before a buyer even visits a website. For South African retailers, it's the most efficient paid channel for capturing purchase-ready traffic.
Overview
What Shopping Ads involves, and why it works.
Google Shopping Ads occupy a different position in the results page to text ads. They appear as product images with prices and store names, above the text ads and organic results. The difference between a Shopping campaign that works and one that burns budget is almost always the product feed. We manage Shopping campaigns from feed optimisation through to ongoing bid management, segmented by margin and revenue contribution.
The problem
SA eCommerce retailers have products on a website that almost no one finds organically. Most who run Shopping campaigns do so with no bid segmentation, meaning their bestselling, highest-margin products get the same budget as their slowest-moving lines.
The result
Well-structured Shopping campaigns typically achieve 3–5x return on ad spend within 90 days for retailers with competitive pricing and strong product images.
What's included
Everything you need. Nothing you don't.
Google Merchant Center Setup
Full Merchant Center account setup, product feed verification, and resolution of any feed errors or policy disapprovals before a single rand is spent.
Campaign Segmentation by Margin
We split your product catalogue by category, margin, and revenue contribution. High-margin products get prioritised budget.
Product Title & Description Optimisation
Google uses your product titles and descriptions as the keyword source for Shopping ads. Poorly written titles mean your products don't surface for the right searches. We rewrite them.
Campaign Type Recommendation
Standard Shopping vs. Performance Max depends on your catalogue size, data maturity, and how much control you want over placement.
Competitive Price Monitoring
For key product categories, we monitor what competitors are charging. Shopping Ads are price-visible : buyers compare on the search results page.
Monthly ROAS Report
Impression share, click-through rate, cost-per-conversion, and return on ad spend by product category, every month.
Who this is for
WooCommerce or Shopify stores with an active product catalogue of 20 or more items. Most effective where price and product imagery are primary purchase drivers : fashion, homeware, electronics, sporting goods, beauty.
Not right for you if
You're a service business, or you sell bespoke or custom products where there's no standard search volume. Shopping Ads require a product feed.
Works best alongside
Pair Shopping with Display remarketing to re-engage buyers who viewed products but didn't purchase.
Meta product catalogue campaigns complement Google Shopping by reaching buyers who haven't started searching yet.
See how Shopping Ads fit into a full eCommerce digital strategy.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Shopping Ads.
Does my store need to be perfectly organised before we start?+
No, but your product feed needs to be clean : correct titles, descriptions, prices, and images. We audit your feed as the first step.
Can Shopping Ads work for a retailer who also has a physical store?+
Yes. Local Inventory Ads can show your in-store stock to people searching nearby, with an 'In stock near you' label.
How is Shopping Ads different from Search Ads?+
Search Ads use text ads triggered by keywords you choose. Shopping Ads use your product feed : Google matches your products to relevant searches automatically.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.