Reach the audience your organic posts never will : with campaigns built to generate leads, not likes.
Properly structured Meta campaigns with Pixel tracking, A/B-tested creatives, and conversion-optimised audiences deliver a measurable cost-per-lead from day one. Boosting posts is not a campaign, and we'll show you the difference.
The problem
Most South African SMEs that run social ads are boosting posts. Boosted posts have limited audience controls, no conversion tracking, and no creative testing framework. The result is spend that generates impressions, followers, and maybe some likes, but no measurable leads.
The result
Clients moving from boosted posts to properly structured Meta campaigns typically see 3–5x more qualified leads from the same monthly spend. We track every lead back to an ad, an audience, and a creative.
What's included
Everything you need. Nothing you don't.
Meta Business Suite & Pixel Verification
We audit or set up your Meta Business Suite, verify the Facebook Pixel on your website, and configure conversion events : the technical foundation that makes proper targeting and optimisation possible.
Campaign Objective Selection
Lead Generation, Conversion, Traffic, or Awareness : each is a different campaign architecture in Meta Ads Manager. We match your objective to the right campaign type and bid strategy before building anything.
Audience Build
Interest and behavioural targeting, Custom Audiences from website visitors and email lists, and Lookalike Audiences from your best customers. We build the audience before we build the ad.
A/B Creative Testing
Static image, carousel, and video creatives tested against different audiences and messages in the first 30 days. Winning combinations get scaled; underperformers are cut. This is how cost-per-lead improves over time.
Meta Lead Forms (where applicable)
For businesses focused on enquiry volume, we build native Meta Lead Ads that pre-fill with user data : removing the friction of a landing page visit and significantly increasing form completion rates.
Monthly Cost-Per-Lead Report
Spend, leads generated, cost per lead, audience saturation, and what we're changing next month : in plain language, written for a business owner.
Who this is for
B2C businesses with a defined customer profile and a product or service with broad market awareness. Also effective for B2B businesses targeting decision-makers where LinkedIn cost-per-click is prohibitive. Meta's reach and targeting capabilities often deliver comparable B2B results at a lower cost.
For the full-scope Meta engagement, including advanced audience architecture, Pixel health management, and long-term retainer management, see our Social Media Advertising service.
Not right for you if
Your offer is highly niche, requires significant education before a buyer is ready, or targets a very small audience. Meta's algorithm needs volume to optimise: very small total addressable audiences limit what the platform can do.
Works best alongside
The full-scope engagement: advanced audience architecture, Pixel health management, retargeting, Lookalike audiences, and long-term retainer management.
Meta and YouTube video campaigns complement each other : reaching your audience where they watch, on whichever platform they prefer.
Social Media Ads is one of nine channels we manage under our Digital Marketing service.
Industry fit
Restaurants & Food & Beverage →
Food content performs exceptionally well on Meta. Restaurant ads for launches, events, and daily specials can drive bookings at very low cost-per-enquiry.
Health & Wellness →
Health and wellness practitioners find highly qualified patients on Meta through interest and demographic targeting without the cost of Search Ads.
Retail & eCommerce →
Product catalogue campaigns on Meta are a natural complement to Google Shopping : reaching buyers before they start searching.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Social Media Ads.
Should I run Facebook ads or Instagram ads?+
Most campaigns run across both simultaneously : Meta's system optimises delivery to whichever placement performs better for your specific audience. We test both and allocate budget based on where your audience actually converts, not assumptions about which platform they prefer.
How is this different from the Social Media Advertising service?+
The Social Media Advertising service is the full-scope engagement: Pixel infrastructure, advanced retargeting, Lookalike audience development, and ongoing monthly management. This channel page is the entry point for businesses who want Meta ads as part of a Digital Marketing engagement, or who are starting with a smaller scope before committing to the full service.
What's the minimum ad spend for Meta campaigns?+
R3,000–5,000 per month in ad spend gives Meta's algorithm enough data to optimise effectively. Below that, the learning phase takes too long and performance is inconsistent. Our management fee is separate from your ad spend.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.