Reach the audience your organic posts never will : with campaigns built to generate leads, not likes.
Properly structured Meta campaigns with Pixel tracking, A/B-tested creatives, and conversion-optimised audiences deliver a measurable cost-per-lead from day one. Boosting posts is not a campaign.
Overview
What Social Media Ads involves, and why it works.
Meta's advertising platform reaches more than 17 million active users in South Africa. The problem is almost never the platform. It is the approach. Boosting posts is not a campaign: it has limited audience controls, no conversion tracking, no creative testing framework, and bid strategies that optimise for engagement rather than leads.
The problem
Most South African SMEs that run social ads are boosting posts. Boosted posts have limited audience controls, no conversion tracking, and no creative testing framework. The result is spend that generates impressions and likes, but no measurable leads.
The result
Clients moving from boosted posts to properly structured Meta campaigns typically see 3–5x more qualified leads from the same monthly spend. We track every lead back to an ad, an audience, and a creative.
What's included
Everything you need. Nothing you don't.
Meta Business Suite & Pixel Verification
We audit or set up your Meta Business Suite, verify the Facebook Pixel on your website, and configure conversion events.
Campaign Objective Selection
Lead Generation, Conversion, Traffic, or Awareness : each is a different campaign architecture. We match your objective to the right campaign type and bid strategy.
Audience Build
Interest and behavioural targeting, Custom Audiences from website visitors and email lists, and Lookalike Audiences from your best customers.
A/B Creative Testing
Static image, carousel, and video creatives tested against different audiences and messages in the first 30 days. Winning combinations get scaled; underperformers are cut.
Meta Lead Forms (where applicable)
For businesses focused on enquiry volume, we build native Meta Lead Ads that pre-fill with user data, removing the friction of a landing page visit.
Monthly Cost-Per-Lead Report
Spend, leads generated, cost per lead, audience saturation, and what we're changing next month : in plain language.
Who this is for
B2C businesses with a defined customer profile and a product or service with broad market awareness. Also effective for B2B businesses targeting decision-makers where LinkedIn cost-per-click is prohibitive.
Not right for you if
Your offer is highly niche, requires significant education before a buyer is ready, or targets a very small audience. Meta's algorithm needs volume to optimise.
Works best alongside
The full-scope engagement: advanced audience architecture, Pixel health management, retargeting, Lookalike audiences, and long-term retainer management.
Meta and YouTube video campaigns complement each other.
Social Media Ads is one of nine channels we manage under our Digital Marketing service.
Industry fit
Restaurants & Food & Beverage →
Food content performs exceptionally well on Meta. Restaurant ads for launches, events, and daily specials can drive bookings at very low cost-per-enquiry.
Health & Wellness →
Health and wellness practitioners find highly qualified patients on Meta through interest and demographic targeting.
Retail & eCommerce →
Product catalogue campaigns on Meta are a natural complement to Google Shopping.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Social Media Ads.
Should I run Facebook ads or Instagram ads?+
Most campaigns run across both simultaneously. Meta's system optimises delivery to whichever placement performs better for your specific audience.
How is this different from the Social Media Advertising service?+
The Social Media Advertising service is the full-scope engagement. This channel page is the entry point for businesses who want Meta ads as part of a Digital Marketing engagement.
What's the minimum ad spend for Meta campaigns?+
R3,000–5,000 per month in ad spend gives Meta's algorithm enough data to optimise effectively. Our management fee is separate from your ad spend.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.