Get your products found on Google by buyers who are ready to purchase.
eCommerce SEO is not the same as standard SEO. Product pages, category pages, and faceted navigation all create indexation and duplicate content problems at scale. Keyword research for eCommerce is about purchase intent, not research intent. And the technical requirements of large catalogues require a different approach to crawl management.
The problem
Most WooCommerce and Shopify stores in South Africa have substantial organic search potential they're not capturing. Product pages with manufacturer copy (duplicate content), category pages with no optimised copy, and faceted navigation creating thousands of near-duplicate indexed URLs are suppressing organic visibility across the board.
The result
eCommerce SEO improvements compound over time. Product page optimisation typically shows ranking movement within 60 days. Category page improvements take 90 to 120 days but drive significantly more traffic because they capture broader purchase-intent queries.
What's included
Everything you need. Nothing you don't.
eCommerce Technical Audit
Crawl of the entire store identifying duplicate content (colour/size variants, filtered pages), thin category pages, and canonical tag configuration issues common to WooCommerce and Shopify.
Purchase-Intent Keyword Mapping
Identifying the specific product and category terms buyers use when they're ready to purchase (not research), and mapping them to product pages, category pages, and supporting blog content.
Product Page Optimisation
Unique title tag and meta description for every priority product, schema markup (Product, Review, Offer), and a brief that replaces duplicate manufacturer copy with original page content.
Category Page Optimisation
Optimised H1, meta title, meta description, and introductory copy for each priority category, following Google's guidance on category page content structure.
Faceted Navigation Control
robots.txt and noindex configuration to prevent faceted pages (size, colour, price filter combinations) from being crawled and indexed as separate, near-duplicate pages.
Monthly Ranking and Traffic Report
Tracked keyword rankings for priority products and categories, organic traffic by landing page from GA4, and a plain-English explanation of what changed and why.
Who this is for
WooCommerce or Shopify stores with 20 or more products that receive some organic traffic but aren't ranking for their primary purchase-intent terms.
Also relevant for stores investing in Google Shopping Ads: organic product rankings and paid Shopping campaigns target the same buyer, and category page SEO supports Shopping campaign performance.
Not right for you if
You have fewer than 20 products and a very narrow category focus. With a small catalogue, standard on-page SEO is sufficient. eCommerce-specific work becomes valuable at the point where scale creates technical complexity.
Works best alongside
Organic product rankings and Shopping Ads target the same buyer at the same moment. Running both maximises coverage of high-intent search results.
Large catalogues generate technical issues at scale. The technical audit is the starting point for any eCommerce SEO engagement.
Implementing canonical tags and faceted navigation controls on WooCommerce requires development access. We manage the brief.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about eCommerce SEO.
My store is on Shopify. Does that limit what you can do?+
Shopify has some constraints (you can't fully edit robots.txt, for example) but most high-value eCommerce SEO work is possible within Shopify's architecture. We work with Shopify's limitations and focus on what moves the needle.
Should we do SEO or Shopping Ads first?+
Shopping Ads produce results faster (30 to 60 days vs 90 to 120 for SEO). We typically recommend starting both simultaneously: ads capture immediate demand while SEO builds the organic foundation.
How is eCommerce SEO priced vs standard SEO?+
eCommerce SEO is scoped by catalogue size and complexity. A 50-product store has different requirements to a 500-product store. We scope based on your specific setup rather than a flat rate.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.