Fix the structural issues that are stopping Google from reading, indexing, and ranking your site.
Content and links can only do so much if Google can't efficiently crawl and index your site. Technical SEO addresses the infrastructure layer: site speed, crawlability, indexation, structured data, and the signals that tell search engines what your site is about and how to navigate it.
Overview
What Technical SEO involves, and why it works.
Google can only rank pages it can find, crawl, and correctly interpret. Technical SEO is the work that ensures your site gives Google every advantage in doing all three. Most businesses underestimate how much technical debt accumulates on a website over time: redirect chains from pages that were moved years ago and never cleaned up, duplicate content from URL parameter variations, pages indexed that should never appear in search results, schema markup that was added once and is now broken, and images that were never compressed and still weigh several megabytes each. None of these are visible to the business owner, and most are not visible to the team managing the content or the ads.
The most common impact is that content investment produces less organic visibility than it should. A business invests in SEO content, publishes regularly, builds links, and sees modest ranking improvements because the technical infrastructure limits how efficiently Google can crawl and index the site. Fixing the technical layer often produces ranking improvements without any new content: Google can now access and value pages it was previously struggling with.
For South African websites built on WordPress and WooCommerce, which represents the majority of SME web infrastructure, specific technical issues are predictable: category pages without optimised copy, product variant URLs creating duplicate content, plugin-generated script files slowing load times, and missing LocalBusiness schema on local service pages. We know where to look and what to fix on each platform.
The problem
Most websites have multiple technical issues quietly suppressing their ranking potential: duplicate content, thin pages being indexed, slow load times, broken internal links, missing schema markup. These aren't visible to the business owner, and most content strategies are built on top of them without anyone knowing the foundation is cracked.
The result
After a technical SEO implementation, Google can efficiently crawl every page worth ranking and ignore every page that shouldn't be indexed. Most clients see indexation improve within 30 days, with ranking improvements following over the subsequent 60 to 90 days.
What's included
Everything you need. Nothing you don't.
Full Technical Audit
A complete site crawl identifying crawl errors, broken links, redirect chains, duplicate content, thin content, indexation issues, canonical tag problems, and Core Web Vitals failures.
Core Web Vitals Optimisation
Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint fixes: image compression, lazy loading, server response time, and render-blocking resource removal.
Crawl Budget Management
Blocking pages Google shouldn't crawl (admin, thank-you, filtered URLs) via robots.txt and noindex tags, freeing crawl budget for the pages that should rank.
XML Sitemap Audit and Rebuild
Ensuring the sitemap only includes indexable pages, is submitted in Search Console, and regenerates automatically when pages change.
Schema Markup Implementation
Adding structured data (LocalBusiness, FAQPage, BreadcrumbList, Product, Review) to the pages where it's most likely to generate rich results in search.
Post-Implementation Review
A follow-up crawl 30 days after implementation to confirm fixes are live, no new issues have been introduced, and Search Console errors are resolving.
Who this is for
Any business with an existing website that has been live for six months or more and hasn't had a technical audit. Also essential before starting an SEO content strategy: building content on a broken foundation wastes budget.
Particularly important for eCommerce sites, where large product catalogues generate indexation and duplicate content issues at scale.
Not right for you if
Your site launched less than three months ago and was built with a modern framework following current best practices. New sites with clean architecture typically don't have significant technical debt. We'd recommend a launch review rather than a full technical audit.
Works best alongside
Technical issues limit Local SEO performance. We run the technical audit before optimising local signals.
eCommerce sites generate technical issues at a scale that requires dedicated technical attention before content or category optimisation begins.
Some technical fixes require build-level changes. If development work is needed, we brief and manage it.
Industry fit
Retail & eCommerce →
Large catalogues generate duplicate content, parameter-based URL issues, and thin category pages at scale. These are technical problems before they're content problems.
Professional Services →
Practice websites often carry years of accumulated technical debt: old redirects, duplicate pages, and schema gaps that a one-time audit resolves.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Technical SEO.
Can't my developer handle technical SEO?+
Developers can implement the fixes, but most aren't trained in what to look for from Google's perspective. The value is in knowing which issues to prioritise and why, not just in the implementation itself.
What if my site is on Shopify, WooCommerce, or WordPress?+
All common platforms have specific technical SEO considerations and limitations. We work with all of them and know which fixes are possible within each platform's constraints.
How often should a technical audit be done?+
A full audit once per year, with a lighter crawl check every quarter. Sites that regularly publish new pages (blogs, products) should be checked more frequently.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.