Serve ads to people physically present in the locations where your best customers already are.
Standard location targeting on Google and Meta works at suburb level. Geofencing works at building level. We target people standing in competitor venues, office clusters, shopping centres, and event spaces, and serve them your ads at the exact moment they're in your catchment area.
The problem
Standard Google Ads location targeting works at city or suburb level : you're targeting everyone in Sandton, not just the people outside your competitor's restaurant at lunchtime. Geofencing closes this gap, reaching people at building or street level at the moment when proximity to your business matters most.
The result
Geofenced campaigns typically outperform broad radius campaigns by 20–40% on click-through rate because audience relevance is significantly higher. We track store visit conversions where Google's data is sufficient to report them.
What's included
Everything you need. Nothing you don't.
Geofence Location Strategy
We identify 3–10 high-value target locations: competitor venues, office complexes in your catchment area, shopping centres, transport nodes, event venues, or medical and professional districts : matched to where your best customers spend time.
Location-Visit Audience Build
We build audiences of people who have been physically present in your target locations in the past 30–90 days, so your ads reach them whether they're currently on-site or have recently visited.
Proximity Ad Creative
Ad copy written for the physical moment: direct, location-aware, and built for mobile. 'You're two minutes from us' performs differently to a generic brand ad, and we write the copy to match the proximity context.
Radius Bid Modifiers in Google Ads
We set up bid modifiers that increase your ad spend when someone is within a defined distance of your location or target zones : layered on top of your existing campaigns.
Event & Venue Targeting
For businesses whose audience attends industry events, expos, markets, or conferences, we set up campaigns specifically around those events : targeting attendees during and immediately after the event.
Monthly Geo-Performance Report
Impressions and reach within each geo-zone, click-through rate, store visit conversions (where reported by Google), and a location-level breakdown of what's performing.
Who this is for
Any business where physical proximity to the customer at the right moment is a competitive advantage. Restaurants targeting the lunch crowd from nearby office buildings. Retailers who want to intercept shoppers at a competitor's location. Health and wellness businesses targeting corporate office nodes. Event exhibitors reaching attendees before and during a show.
Also effective for B2B businesses targeting people at specific business parks, industrial nodes, or professional districts.
Not right for you if
Your product or service is entirely online, or your target audience is geographically dispersed with no meaningful concentration in physical locations. Geofencing works when proximity matters. If your customers could be anywhere, standard location targeting is more appropriate.
Works best alongside
Combine geofenced digital ads with programmatic DOOH screens in the same locations for maximum proximity impact.
Hyper location targeting layered onto Search campaigns raises bids when users are physically close to your business.
Hyper Location Ads is one of nine channels we manage under our Digital Marketing service.
Industry fit
Restaurants & Food & Beverage →
Target people within 500m of your restaurant during lunch and dinner windows, when they're already deciding where to eat.
Retail & eCommerce →
Intercept shoppers at a competitor's mall location or serve ads to people near your store who haven't visited yet.
Health & Wellness →
Target people in corporate office parks within your catchment area during the workday : they're close, they're the right demographic, and they book appointments.
See the work
Not just talk: browse the case studies.
FAQ
Common questions about Hyper Location Ads.
Is geofencing the same as standard Google Ads location targeting?+
Similar in concept, very different in precision. Standard Google Ads location targeting works at suburb or city level. True geofencing targets audiences within the boundary of a specific building, shopping centre, or property : sometimes as small as 50–100 metres. We use both tools together: radius targeting in Google Ads for the broader catchment, and geofencing via a DSP or Meta's location audience tools for pin-point precision.
Can I target people who visited a competitor's physical location?+
Yes. This is one of the highest-value applications of location-based advertising : reaching people who are already in the market for what you sell, at the moment they're at a competitor. Meta's location audience segments and programmatic DSP location data both support this. We'll advise on which tool is most appropriate for your specific situation.
How does geofencing work on mobile devices?+
Geofencing uses a combination of GPS data, Wi-Fi network signals, and cell tower positioning to determine when a mobile device has entered or exited a defined boundary. When triggered, the device enters your audience segment. Ads are then served to that device during the dwell period and for a configurable window of days after the visit : the 'geo-retargeting' window.
Start your project.
CONTACTTell us about your business and what you're trying to achieve. No obligation, just a conversation to see if we're the right fit.
// We work with a small number of clients at a time. Every enquiry gets a considered response, not a template.